Posts tagged facebook news feed
What is a Facebook unpublished post and how can you use it for your online MLM business?
Facebook is an amazing source of everything, but they can be frustrating to the business person because they are frequently making changes.
Below is official information taken from Inside Facebook
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‘Just of this week, Facebook has given advertisers new opportunities to run more relevant ads and test their creative in News Feed by allowing them to create “unpublished posts” that intentionally do not appear to all fans of their page.
Previously this option was available for ads on the right hand side of the desktop site, but it was not allowed for feed-based ads until last week.
Even though News Feed is the most engaging placement Facebook offers, it had been difficult to use very highly targeted messaging or run multivariate tests there because a page was required to first create posts that could appear to fans.
With unpublished posts, advertisers can now reach users in News Feed without overwhelming their fans with dozens of different posts, which might not be relevant to them.
For example, an athletic brand could make an unpublished post about a basketball product and only show that to fans who are interested in basketball, and then do a tennis-related post for tennis fans, and so on.
Although Facebook offers some page post targeting by age, gender, location and other demographic information, there is no organic way to target posts by interests or factors like Custom Audiences.
But with unpublished posts that run as page post ads in News Feed, businesses can show users more relevant content.
A service could show long time users one version of an ad, new users another, and leads yet another.
Advertisers can also do more creative optimization by testing variations of copy or images.
Steve Irvine, Group Director of Global Marketing Solutions, Facebook Canada, spoke about unpublished posts during a fireside chat with AdParlor CEO Hussein Fazal at the Marketing on Facebook conference in Toronto today.
“It’s about really good advertising,” Irvine said. “It’s the ability to take a message that matters to the people it’s relevant to in the most engaging place on Facebook.”
So what does this really mean to you, the small online business person?
It’s all about targeting your market and only working with those who want what you have to offer.
If you take it back to the bare networking model, it can be aligned with
- Asking the questions
- Finding out what people want
- Giving them what they want and only that
It is not about what you want or what you think is great.
It’s about the customer, the lead’s, the clients’ needs and you fulfilling them.
With Facebook unpublished posts, you can target people who for example want
- mlm online business
- product information
- social entrepreneurship
The end result might be the same, but the pathways are different.
This is just one of my series of posts and newsletters on what is happening in Facebook at the moment.
And remember, I spell face book in different ways because that is what people do when searching for it and I am giving the search engines all possible options.
Until next time